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旅游英语教程【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

旅游英语教程
  • 王晓彤主编 著
  • 出版社： 西安：西安交通大学出版社
  • ISBN：9787560531533
  • 出版时间：2009
  • 标注页数：328页
  • 文件大小：16MB
  • 文件页数：339页
  • 主题词：旅游－英语－高等学校－教材

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图书目录

Unit 1 What Is Tourism?1

Additional Reading:Mass Tourism10

Unit 2 Economic Impact of Tourism16

Additional Reading:Economic Importance24

Unit 3 The Retail Travel Trade—Travel Agents30

Additional Reading:Twelve Ps for a Tour Guide38

Unit 4 Tourism and Technology43

Additional Reading:Virtual Tourism51

Unit 5 Tourist Attractions and Facilities59

Additional Reading:Design Museum,London68

Unit 6 Tourism and Related Servics72

Additional Reading:Changes of Lifestyles82

Unit 7 Human Resource Issues in Travel and Tourism86

Additional Reading:Human Resource Issues in Trave and Tourism98

Unit 8 Tourism and Public Policy—Introduction:Studying Tourism Public Policy104

Additional Reading:The Tourist as Target:Tourism as the Direct Victim of Political Instability115

Unit 9 Managing Packaged Tourism122

Additional Reading:Mass Market Package Holidays and Specialist Tour Operators133

Unit 10 Tourism Advertising141

Additional Reading:Successfully Relaunching A Major Tour Operator:Transforming Owners Abr-oad into First Choice Holidays151

Unit 11 Ecotourism157

Additional Reading:Factors Affecting the Development of Ecotourism169

Unit 12 Sustainable Tourism Development177

Additional Reading:The History of the Concept of Sustainable Development185

Unit 13 Leisure and Tourism191

Additional Reading:Backpacking201

Unit 14 Sport Tourism208

Additional Reading:Research Points so Adventure Travel Indu-stry Grouth Over Next Five Years218

Unit 15 The Future of Tourism225

Additional Reading:Trends in Tourism234

Appendix Ⅰ Reference Translation of Texts240

Appendix Ⅱ　Key to the Exercises279

Appendix Ⅲ Tapescripts296

Appendix Ⅳ Glossary319

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